Blink Logic for Marketing

Marketing teams face complex challenges that often exceed the ability of traditional performance reporting techniques to improve targeting of products and services. An incomplete understanding of key metrics makes it difficult to determine the most profitable products, services and customers, and as a result to react to rapidly changing market conditions and trends.

Blink Logic delivers actionable insight into metrics that have direct influence on the performance of marketing programs. By offering a set of intuitive and collaborative monitoring and analysis tools, Blink Logic can drive marketing performance and make marketing efforts more efficient and profitable. With Blink Logic you can:

• Assess the performance of marketing campaigns
• Measure performance against goals
• Track product sales
• Chart product and service profitability
• Monitor margin against plan and forecast
• Identify new revenue and cost reduction opportunities
• Adapt quickly to changing market conditions
• Integrate knowledge directly with the data
• Answer ad-hoc questions yourself

Customer Success
American Express Incentive Services offers business-to-business reward solutions for corporate incentive and consumer promotions. The organization employs Blink Logic for its executives and managers to track the performance of products and marketing programs to maximize their effectiveness and to better meet the needs of the market. Blink Logic was selected because of its self-service capabilities, ease-of-use, and rapid return-on-investment.

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