Cognos Customers

Challenged with long deployment times, high cost of ownership, a lack of critical user-centric functionality, low-user adoption rates, and an uncertain future direction (now that Cognos is part of IBM), Cognos customers face many hurdles in maximizing their investment in the platform. Blink Logic can help.

Blink Logic enables Cognos customers to drive their return-on-investment (ROI) in only a matter of days. By leveraging Blink Logic, you can extend and improve your Cognos infrastructure with new capabilities including dashboards, analysis, collaboration, annotation, scorecards, web reports and location intelligence in an on-demand user self-service environment.

Rapid End User Deployment
Blink Logic's feature-rich on-demand solution easily layers on top of your existing Cognos infrastructure, so your users can start taking better advantage of your BI investment. Without the need for installing and configuring an on premise solution, your deployment time is dramatically reduced.

There's no need for time consuming, expensive training sessions or reliance on IT. The intuitive, self-service design gives everyone instant access to the information most relevant to them. Blink Logic turns business intelligence into something everyone will use.

Lower Total Cost of Ownership
With other business intelligence solutions like Cognos, upfront costs can run into the millions before realizing any of the benefits. Blink Logic's on-demand solution replaces high upfront costs with one low monthly per user subscription cost. In addition, with Blink Logic there is no need to hire IT staff to deploy and maintain BI servers.

Users can readily navigate their multidimensional data as well as create, organize, and layout their own interactive dashboards without having to rely on specialized report authors or IT.. End user independence greatly increases access to information and reduces operational costs.

This means that Blink Logic can deliver a considerable quicker ROI and a dramatically lower total cost of ownership.

Increased User Adoption
With Blink Logic, all types of users can quickly gain the benefits of business intelligence. Our user-centric design is self-service, intuitive, and integrated into the way people work. The result is significantly increased user adoption.

Blink Logic turns business intelligence into something everyone will use.

Key User Functionality
Cognos offers companies an excellent BI foundation, but it lacks critical functionality such as collaboration, annotation and location intelligence.

Blink Logic is the only BI solution that provides a truly collaborative experience. Users are able to collaborate by publishing views they have created into a shared public library. The ability to collaborate with colleagues provides everyone with access to non-quantitative information, tied to the data.

Only Blink Logic provides annotation capabilities where you need them – directly with the data. Users can attach comments at the view, column, row or even individual cell level. This means that important knowledge and context, not reflected in the raw numbers, isn't limited to a few people in the organization.

Business patterns, anomalies and trends jump to life with Blink Logic's location intelligence. This exclusive module allows viewers to navigate, explore and drill into operational data in map-based views.

Migration Insurance
The BI market is volatile. With market consolidation and IBM's acquisition of Cognos, customers are questioning whether remaining on or upgrading to Cognos Series 8 is a viable long-term solution. Blink Logic offers a way for you to maximize your existing Cognos investment regardless of which platform you decide on.

Blink Logic works with all the standard BI platforms, so it separates the data presentation layer from the data source. As a result, your users will continue to work with the same intuitive, interactive and self-service dashboard environment, regardless of the underlying BI platform. This provides a very flexible and effective migration path and protects your Blink Logic investment.